If you’re trying to build an online presence for your business, you’ve probably heard about Google Ads. Google Ads is a powerful platform that allows businesses to create advertisements that show up on Google Search, YouTube, and across the Google Display Network. These ads can help drive traffic to your website, generate leads, and increase sales.

One of the essential parts of creating and managing Google Ads campaigns effectively is using AdGroups. In this guide, we’ll dive into what AdGroups are, how they work, and how to create and manage them efficiently, using simple language and real-world examples.